I wanted the staging and launch process to take less than twenty minutes. The work began with a practical standard: routine deployment should not consume the time or attention of a bespoke project.

Why I made this

Moving a WordPress site from development to a production URL involved a sequence of repeatable system tasks. Performed manually, those steps were slow enough to discourage iteration and easy to perform inconsistently.

I wasn’t trying to save time on one command. I wanted the whole move to be fast and predictable enough that deploying a site felt routine.

What I did

I built a Bash-based workflow to automate the staging and launch process, then recorded the resulting technology in action. The original description is clear that this was not intended as step-by-step instruction.

The system was interesting enough to show before it was polished enough to teach. Calling it a demonstration kept that distinction honest.

A note on the archive

This experiment reflects WordPress hosting, Bash scripts, and deployment practices from 2012. It should not be used as current production guidance, particularly for security, data handling, or modern WordPress infrastructure.

As part of the archive, it connects early WordPress work to the DevOps and automation work that followed: identify the repeated path, automate it, and make the result visible.

Published May 24, 2012. Preserved with context. More DevRel work →